About Xina PR

Xina PR is a multicultural digital media agency that combines dynamic digital storytelling with traditional public relations to build and promote brands.
Xina smiling next to a female collegue

What makes us unique

As a boutique agency founded by a Black woman, Xina PR possesses a solid understanding of multicultural public relations. We know how to use the relevant PR tools in the marketplace to create a targeted campaign that includes culturally relevant messages and narratives. Whether it’s digital or traditional PR, Xina PR is passionate about developing and delivering innovative campaigns designed to secure media coverage in mainstream and multicultural press.

Finding your voice and your story

With clients ranging from global companies to small niche businesses, we know that no matter their size, our clients’ messages are competing in a crowded noisy marketplace to be heard. That’s why our extensive success in media relations isn’t about hits or placement in traditional media outlets. It’s about finding your unique and authentic voice in your brand’s space and sharing a relevant story that makes you stand out in a crowd.


Our client list features such impressive partners as Ford Motor Company Fund, Google, Visit Alexandria, Booz Allen Hamilton, Maryland Health Benefits Exchange (MHBE), and the Government of Washington, D.C.’s Digital DC initiative.

Xina sitting next to other four women

Our experience as a PR agency

With 20 years in the field, we have built personal relationships with editors, writers, journalists and digital influencers in leading and niche media markets nationwide. One unique advantage of Xina PR is our relationship with brands and partners and we are proud of our strong ties with leaders in government, health, tech, corporate, and nonprofit organizations.

We listen. We partner. We craft.

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