Story-driven Publicity

People-focused Narratives

X+PR is a multicultural engagement-building agency that designs custom PR strategies

Better is Possible

Build and promote your brand using a dynamically crafted combination of modern storytelling strategies, and traditional public relations techniques. Our clients range from global companies to small niche businesses that are trying to compete in a crowded, noisy, marketplace.

Media Relations

We have had clients featured on nationally syndicated radio programs such as the Tom Joyner Morning Show, Steve Harvey Show, National Public Radio, and SiriusXM. But first we will work with you to shape the story that will attract journalists, influencers and bloggers.

Digital PR

The first question you need to ask yourself is: “Is this a story?” X+PR can answer that question for you and identify ways to make it stronger. Once we determine the story hook, we will turn to the resources that are available and bring it to life.

Engagement

Storyteller, Communicator, Builder

Xina Eiland, President and CEO of X+PR, is a visionary leader and recognized authority in multicultural communications, digital media and event planning. Xina brings a wealth of experience to clients, helping them effectively connect with diverse and hard to reach populations. Her dedication and tenacity, complemented by energy and drive, have earned her a well-deserved reputation as an innovator who gets the best results. She is known for taking on projects that tackle issues of diversity and inclusion and that help reach the disenfranchised and underserved.

The Team

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Mikea Hugley

Brand development
Social media marketing

Xina Eiland

Media Relations
Master PR storytelling

Michael Street

Connections with social media/digital influencers

Customers who talk about us

"Now more than ever it is important it is crucial that women learn how to invest and take ownership of their finances. X+PR successful pitches have facilitated in informing the masses of the vision and goal of WealthyU."

Deborah Owens Founder of WealthyU

"I served with Xina on a panel sponsored by New Strategies Symposium of Georgetown University and she shared SO many great tips from her vast expertise in PR storytelling using media and branding strategies. The event participants benefited from hearing Xina's advice regarding strategic communications and targeting the relevant audience. No wonder Xina is so successful as a consultant in this sector!"

Lily Liu Liu Consultants

"Working with X+PR has helped our team tremendously when we needed to extend our bench strength. X+PR worked with our team to transform the way people view public health. With advanced digital media strategies and media pitches important healthcare issues have been addressed due to the heavy involvement of X+PR."

Sandra Wills Hannon Ph.D., APR

"Xina is a fantastic partner and I cannot recommend her enough. We've worked to bring a new program into fruition around racial equity and I would not trust this project with anyone else. Her drive and enthusiasm has made all the difference."

Emily Rasowsky Women In Tech Campaign

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703-785-4358
info@xinapr.com