CASE STUDIES
Black Momma Vodka and Black Momma Teas
Summary
X+PR worked with client Vanessa Braxton Founder of Black Momma Vodka as she pivoted to fulfill the need for sanitizer. This move allowed Black Momma Vodka to model effective entrepreneurship at a pivotal time in history.
Strategy
X+PR assisted BMV in the launch of Black Momma Hand Sanitizer due to the COVID-19 virus. With the use of media relations and pitching, X+PR helped maintain sales and audience traffic during a time when many small businesses were suffering from the pandemic.
Bragging Rights
X+PR was able to pitch and secure media opportunities within a 7-month time frame on various media platforms such as Entrepreneur Magazine, Essence, and Yahoo Finance.
Ford Motor Company Fund
Summary
The Ford Motor Company Fund, HERImpact DC, Started as an idea at the Congressional Black Office during a media round-table
Strategy
Formed a program for women who are social impact entrepreneurs with community outreach.
Bragging Rights
Brought in new partners who are very well-known in the investment and start-up community to help run the social impact. entrepreneur program. These partners known as the 1863 Ventures, awarded $50,000 to three entrepreneurs in the DC area.
Maryland Health Connection and The Hannon Group
Summary
Since 2015, X+PR has worked side by side with The Hannon Group to reach its goal of enrolling Maryland residents into the state’s health insurance marketplace, called the Maryland Health Connection.
Strategy
X+PR utilized community outreach to pitch the campaign to contacts in media and grassroots communities. X+PR recruited several faith-based institutions, Black Greek organizations, and traditional Black grassroots organizations (e.g. National Association for the Advancement of Colored People, 100 Black Men, National Urban League) to host enrollment events throughout the state. Through our efforts at several events, we obtained live broadcast coverage from local radio stations, which ultimately increased attendance and enrollment.
Bragging Rights
Through our outreach work, more than 700,000 Maryland residents enrolled in health insurance through the marketplace. In 2016, Maryland achieved one of the fastest growth rates of any state in the country from the 2014 -2016 enrollment period. Most notably, in 2017 we saw a 12% increase in African American enrollment compared to 2016. Noteworthy media results of our efforts include an opinion editorial placement in The Washington Informer.
IN3
Summary
In3 (Inclusive Innovation Incubator) had just a month to promote the workspace hub’s grand opening that took place on April 18, 2017. To gain press attention, X+PR positioned In3 as the must-go-to event in D.C. because the initiative supports the administration’s vision to make D.C. a more diverse and inclusive city as the District expands its tech economy.
Strategy
X+PR demonstrated community outreach to promote awareness to DC residents of the grand opening. The utilization of a press release assisted in informing various media outlets and other significant organizations resulted in a successful event.
Bragging Rights
X+PR was able to secure media in local and national outlets including in all of the local television outlets, and national press outlets such as Blavity, Black Enterprise, and others. We were also able to secure speaking opportunities for the president of In3.
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