The X+PR team offers a unique slate of expertise, knowledge and skills, in English and Spanish, including PR strategy, media relationship management, press kit and release writing, pitching, and social media content development.
About Xina Eiland
Xina Eiland, President and CEO of X+PR, is a visionary leader and recognized authority in multicultural communications, digital media and event planning. Xina brings a wealth of experience to clients, helping them effectively connect with diverse and hard to reach populations.
Xina’s dedication and tenacity, complemented by energy and drive, have earned her a well-deserved reputation as an innovator who gets the best results. She is known for taking on projects that tackle issues of diversity and inclusion and that help reach disenfranchised and underserved.
Xina is co-founder of UNMUTE, the program changing the way people talk to each other about racism in the workplace, and co-host of Get Found Get Funded, a podcast about creating visibility, paths for growth and opportunity for entrepreneurs. Xina co-founded Black Female Founders (BFF), fostering conversations and solutions for Black female tech founders, and is a board member of BEACON, a Washington, D.C. initiative aiming to make the District of Columbia D.C. the No. 1 ecosystem for women entrepreneurs. She was recently named one of the Trending 40 Women of the New Power Women of D.C. Tech.
Xina began her career working on public health campaigns, serving a vital role in creating “A Healthy Baby Begins with You,” a Department of Health and Human Services campaign designed to raise awareness about infant mortality in the African-American community. This four-year campaign included celebrity engagement with Tonya Lewis Lee, wife of Spike Lee, and was one of the earliest public service campaigns to employ significant social media outreach.
Xina holds a Masters in Health Administration and Bachelors in Communications, both from the University of Michigan. In her spare time, Xina is an avid biker and enjoys traveling to and experiencing new places.
Design, Strategy & Branding
PR and Storytelling
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