Story driven

People focused

X+PR is a multicultural public relations agency using multimedia
platforms to create, share and amplify brand stories.

Better is Possible

At X+PR, we combine dynamic digital storytelling with traditional public
relations to build and promote brands. Our clients range from global companies to bespoke
businesses — each finding new ways to succeed in today’s crowded, noisy, marketplace.

XinaPR - Media

Media Relations

Our clients get covered. Our storytelling approach generates the positive media coverage you want to see — and your customers will want to read.

Person scrolling on phone with computer open in the background

Digital PR

We have crafted trusting relationships with editors and reporters as well as strong connections with influencers, thought-leaders and organizations nationwide. We know how to put our network - and our connections - to work to elevate your message.

People sitting in pillows on the floor looking at speaker.

Outreach

We have nurtured crafted trusting relationships with editors and reporters as well as strong connections with influencers, thought-leaders and organizations nationwide. We know how to put our network - and our connections - to work to elevate your message.

Storyteller, Communicator, Builder

Xina Eiland, President and CEO of X+PR, is a visionary leader and recognized authority in multicultural communications, digital media and event planning.

Xina brings a wealth of experience to clients, helping them connect effectively with diverse and hard-to-reach populations. Her dedication and tenacity, complemented by her energy and drive, have earned her a well-deserved reputation as an innovator who gets the best results.
She is known for taking on projects that tackle issues of diversity and inclusion and that help reach the disenfranchised and underserved.

Xina Eiland, President and CEO of X+PR

Client Testimonials

"Now more than ever it is important, it is crucial that women learn how to invest and take ownership of their finances. X+PR successful pitches have facilitated in informing the masses of the vision and goal of WealthyU."
"I served with Xina on a panel sponsored by New Strategies Symposium of Georgetown University and she shared SO many great tips from her vast expertise in PR storytelling using media and branding strategies. The event participants benefited from hearing Xina's advice regarding strategic communications and targeting the relevant audience. No wonder Xina is so successful as a consultant in this sector!"
"Working with X+PR has helped our team tremendously when we needed to extend our bench strength. X+PR worked with our team to transform the way people view public health. With advanced digital media strategies and media pitches important healthcare issues have been addressed due to the heavy involvement of X+PR."
"Xina is a fantastic partner and I cannot recommend her enough. We've worked to bring a new program into fruition around racial equity and I would not trust this project with anyone else. Her drive and enthusiasm has made all the difference."

We listen. We partner. We craft.

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