Story driven
People focused
X+PR is a multicultural public relations agency using multimedia
platforms to create, share and amplify brand stories.
Better is Possible
At X+PR, we combine dynamic digital storytelling with traditional public
relations to build and promote brands. Our clients range from global companies to bespoke
businesses — each finding new ways to succeed in today’s crowded, noisy, marketplace.

Media Relations
Our clients get covered. Our storytelling approach generates the positive media coverage you want to see — and your customers will want to read.

Digital PR
We have crafted trusting relationships with editors and reporters as well as strong connections with influencers, thought-leaders and organizations nationwide. We know how to put our network - and our connections - to work to elevate your message.

Outreach
We have nurtured crafted trusting relationships with editors and reporters as well as strong connections with influencers, thought-leaders and organizations nationwide. We know how to put our network - and our connections - to work to elevate your message.
Storyteller, Communicator, Builder
Xina Eiland, President and CEO of X+PR, is a visionary leader and recognized authority in multicultural communications, digital media and event planning.
Xina brings a wealth of experience to clients, helping them connect effectively with diverse and hard-to-reach populations. Her dedication and tenacity, complemented by her energy and drive, have earned her a well-deserved reputation as an innovator who gets the best results.
She is known for taking on projects that tackle issues of diversity and inclusion and that help reach the disenfranchised and underserved.

Client Testimonials
LET'S TALK ABOUT IT
We listen. We partner. We craft.