Most PR strategies are built for audiences that skew young. But the decision-makers, donors, board members, and loyal customers who drive the most revenue and influence are overwhelmingly over 50. PR for 50+ is where Xina Eiland shares the strategies, case studies, and frameworks that help you reach them.
PR for 50+
Strategies for reaching the audiences that drive the most impact.
Every week, Xina shares the strategies, case studies, and frameworks that help brands reach the generation that holds the most purchasing power — and gets the least PR attention.
Latest from the Newsletter
A Righteous Anger: White House Correspondent Ebony McMorris
Journalists who are being hushed but will continue to speak truth to power.
Our Black Museums Are Under Attack
Preserving the legacies of our ancestors and saving cultural institutions.
Relationships Are Key and Everything is Done Better in Community
Author’s Circle, Book Talk, how to craft an angle, and more.