Challenge
As a nationwide pharmacy network, Walgreens needed to reach communities with the lowest vaccination rates and the highest levels of health system distrust.
Solution
Through strategic media partnerships and grassroots outreach, Xina Eiland & Co. developed a campaign to build trust and increase access in underserved communities. The effort included paid advertorials positioning pharmacists as trusted health partners, a partnership with the National Newspaper Publishers Association, and coordination with the White House, Uber, and DoorDash for free Paxlovid delivery.
Results
Thousands of media impressions across regional and national outlets. New partnerships with NNPA expanded reach into communities with the lowest access rates.
Challenge
Small and independently-owned consumer brands face significant barriers to visibility on the shelves of major retailers, even as supplier programs expand.
Solution
Xina Eiland & Co. led earned media for Shelf Life, a video content series spotlighting the entrepreneurs behind brands carried by Walgreens, including Mielle Organics and Black Girl Sunscreen.
Results
Coverage in Forbes, Yahoo, Essence, AfroTech, and others, generating a unique media value of more than 65 million.
Challenge
Female entrepreneurs receive less than 2% of venture capital funding. Ford Motor Company Fund sought to create a platform for women-led social enterprises.
Solution
Xina Eiland & Co. facilitated the collaboration between Ford and 1863 Ventures to launch the HERImpact Pitch Competition. Since 2005, Xina has supported Ford Motor Company Fund in raising awareness about the company’s philanthropic efforts in underrepresented communities.
Results
More than $400,000 invested in women-led enterprises across Detroit, Washington D.C., Miami, and Kansas City, with programming reaching 500+ entrepreneurs.
Challenge
Women entrepreneurs, particularly those launching new ventures at 4.5 times the national average, face disproportionate barriers to funding and visibility.
Solution
YWCA and P&G collaborated to host the Level Up! Women’s Entrepreneurship Summit. Xina Eiland & Co. secured prominent speakers, recruited entrepreneurs for a pitch competition, and leveraged its network of investors.
Results
300+ participants in the 2021 virtual summit, with direct access to VC speakers and funding pathways.
Challenge
Infant mortality rates in specific communities demanded sustained public awareness and behavior change over multiple years.
Solution
Xina Eiland & Co. recruited Tonya Lewis Lee to lead a seven-year multimedia campaign for the U.S. Department of Health and Human Services, combining celebrity engagement, social media outreach, and community partnerships.
Results
One of the earliest federal public health campaigns to employ significant social media outreach. Lewis Lee’s continued advocacy led to the Emmy-nominated documentary Aftershock.
Challenge
Maryland needed to enroll residents in the state’s health insurance marketplace, particularly in communities with the lowest enrollment rates.
Solution
Xina Eiland & Co. worked alongside The Hannon Group to execute community outreach, recruiting faith-based institutions and civic organizations to host enrollment events statewide.
Results
700,000+ Maryland residents enrolled. Maryland achieved one of the fastest enrollment growth rates of any state from 2014 to 2016.